Instagram is one of the most popular social media platforms today, with over 1 billion users. If you want to be successful on Instagram, having great content isn’t enough – you need to be able to engage with your followers and build relationships. This can be a daunting task, especially if you’re just starting out or have a small following. But don’t worry! In this blog post we’ll cover 7 proven strategies that will help you increase your engagement on Instagram and grow your audience. From optimizing your profile to creating user-generated content and more, read on to discover how you can maximize your presence on this powerful platform.
What is Instagram?
Instagram is a photo and video sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. A version for Android devices was released a year and half later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively.
The app allows users to upload photos and videos to the service, which can be edited with filters and organized with tags. Users can also view posts from other users without an account. Instagram has over one billion monthly active users as of April 2018.
Since its launch in 2010, Instagram has become one of the most popular social media platforms on the internet. According to Statista, as of June 2018 there were one billion monthly active users on the platform.
There are many reasons why people love using Instagram. For some, it’s a way to share their daily lives with friends and family. Others use it as a creative outlet to share photos and videos of their hobbies or what they’re up to. And still others follow their favorite brands or celebrities to get updates on what they’re doing.
No matter what your reason is for being on Instagram, there are plenty of ways to increase your engagement and get more out of the platform. Here are a few:
The Different Types of Instagram Engagement
There are a few different types of engagement on Instagram- liking, commenting, and sharing.
Liking is the most basic form of engagement and simply means that someone has enjoyed your content enough to double tap it. Although this doesn’t take much effort, it still lets the person know that you’re interested in what they’re posting.
Commenting is a bit more personal as it requires you to leave a thoughtful message about the photo or video. This shows that you not only liked the content, but you also took the time to write something about it. Comments usually start conversations which can result in developing relationships with other users.
Sharing is when you repost someone else’s content on your own feed or story. This is a great way to show support for another user and help them gain some exposure. When you share someone’s post, make sure to tag them so they get notified!
Why Increase Your Engagement on Instagram?
If you’re not already using Instagram to promote your business, now is the time to start. With over 1 billion monthly active users, Instagram is a powerful platform with a lot of potential for businesses of all sizes.
There are many benefits to increasing your engagement on Instagram, including reaching new audiences, building brand awareness, and driving website traffic. But how do you actually increase your engagement?
Here are some tips:
1. Use relevant hashtags
Hashtags are a great way to reach new audiences and get your content seen by more people. When choosing hashtags, make sure they’re relevant to your brand and content. Don’t use too many hashtags (5 is a good number), and don’t use irrelevant or spammy hashtags.
2. Post quality content
This should go without saying, but it’s important to post high-quality content if you want people to engage with it. That means well-written captions, beautiful images, and interesting videos. Take the time to produce quality content, and it will pay off in the form of higher engagement rates.
3. Be active
In order to increase your engagement, you need to be active on Instagram. That means liking and commenting on other people’s posts, as well as posting regularly yourself. If you’re not active, people will soon forget about you – so make sure to keep up the good work!
How to Increase Your Engagement on Instagram
If you’re looking to increase your engagement on Instagram, there are a few things you can do. First, make sure you’re posting content that is interesting and engaging. If you post boring or unengaging content, people are less likely to interact with it.
Second, use hashtags judiciously. Don’t overdo it, but using relevant hashtags can help you reach a wider audience and get more likes and comments.
Third, post regularly. If you only post sporadically, people are less likely to pay attention to your account. Try to post at least once a day, or even better, several times a day.
Fourth, take advantage of Instagram Stories. This feature allows you to share short videos or images that disappear after 24 hours. Since Stories are at the top of people’s feed, they’re more likely to see them than regular posts.
Finally, interact with other users on Instagram. Like and comment on their posts, and follow accounts that interest you. The more you interact with others, the more likely they are to interact with you back.
Instagram Tools to Help Boost Engagement
There are a number of Instagram tools that can help you boost engagement on the platform.
1. Hashtag research tools like RiteTag and Hashtagify can help you find the most popular and relevant hashtags to use in your posts.
2. Social media management platforms like Hootsuite and Buffer can help you schedule and publish your content, as well as track engagement metrics.
3. Engagement tracking tools like Iconosquare and Simply Measured can help you keep tabs on who is engaging with your content and how often.
4. And finally, using analytics tools like Google Analytics or Sprout Social can give you insights into how your Instagram activity is performing and where you can improve.
Conclusion
We hope that our list of 7 ways to increase your engagement on Instagram has given you a better idea of how to go about increasing the number of likes, comments and followers. Whether it’s by creating content that resonates with your target audience, using hashtags strategically or engaging in conversations with other accounts related to yours – all these strategies will help guide you towards achieving greater engagement rates. Give them a try and see what works best for you!